Technology@work - User Research, Analysis
Field research with an HCI expert to understand technology challenges faced by financial advisors, used interviews, artifact analysis & card sort techniques.
Sustainable Bathroom - Prototyping
Envisioned & created life sized working model of a robotics-based bathroom concept that intelligently predicted user needs & saved water.
Livegreen - Digital Persuasion, Interface Design
Conceived & designed a green search website interface using BJ Fogg’s Persuasive Technology principles to encourage eco-friendly products & services.
Intelligent Office - Interaction Design & Information Architecture
Researched, prototyped & designed context-sensitive office applications that offered ubiquitous information access & improved productivity.
Toolpool - Service & Interface Design
Conceptualized a power tools sharing platform, its business case & service blueprint complete with iconography and digital mock ups.
Waddell & Reed Financial Services
Senior Systems Architect, 2003 - Till Date
Conduct system analysis, user research, whiteboard sessions and prototyping. Partner with business units on technology initiatives and strategy. Research new technologies, create and communicate roadmaps and architecture.
SE Technologies / Advances Technologies Labs
Senior CRM Consultant / Tech Lead / Developer, 1998 -2003
Lead implementation teams, managed key accounts and pre-sales activities. Worked with Customer Relationship Management (CRM) & other enterprise software applications.
Johnson & Johnson / Dr. Reddy’s Lab
Medical Service Representative, 1995 –1996
Technical sales / promotion of pharmaceuticals & healthcare products to
Doctors and Pharmacists.
